Here Are The Top 6 Generative AI Tools For Maximizing Demand Generation

Companies are constantly vying for their audience’s attention.

Meanwhile, their audience is getting tired of cookie-cutter sales pitches.

The last type of marketing people want to see in their inbox is a bland, boring, and poorly one-size-fits-all image ad. Instead, they want to see interactive marketing campaigns in the form of videos.

With the top generative AI tools out there, you can make your potential customers’ jaws drop when they see personalized content. This ultimately leads to more demand for your products and services, and brand loyalty.

Before we reveal the top generative AI tools for better demand generation, it’s important to understand what sets them apart from traditional marketing videos.

Why Generative AI Tools Help Improve Demand Generation

Generative AI tools, specifically AI personalized videos, allow companies to set themselves apart through:

• Boosted Engagement: Personalized videos capture your audience's attention like never before. When viewers see their name or personalized details in a video, it creates an instant connection, making them more likely to engage.
• Tailored Messaging: Traditional videos cast a wide net, but personalized videos allow you to craft messages that speak directly to individual needs, preferences, and interests.
• Higher Conversion Rates: Personalized AI videos significantly increase conversion rates. When viewers feel understood and valued, they are more likely to take action, such as making a purchase or subscribing to a service.
• Memorable Experiences: Personalized videos create unique and memorable experiences. Whether it’s a heartfelt message or a humorous clip, these videos leave a lasting impression.
• Building Trust: Personalization fosters trust. Addressing viewers personally shows that you care about their needs and concerns, strengthening the relationship between your brand and your audience.

Imagine you run advertising or get a lead through social media or search engines. You can tag that lead with a specific pain point or ad they viewed. For example, let’s say I work in B2B sales and someone wants more information about my product.

Well, with AI personalized video tools, I’d be able to craft a follow-up e-mail with a targeted video that addresses their pain points and the perfect solution to them.

Sounds pretty interesting, right?

Well, with the following generative AI tools—you can do all that and more.

Top 6 Generative AI Tools for Better Demand Generation

1) AKOOL: The Premiere Generative AI Platform for Better Demand Generation

AKOOL provides a suite of generative AI tools that can boost demand for your products and services. The company’s brand-new Personalized Video tool allows marketers to create millions of personalized videos to hook potential clients and convert them into loyal customers.

With AKOOL’s Personalized Video, you’re able to sell smarter by changing a few attributes. 

The workflow is super easy to use. Just upload a personalized video, and AKOOL will automatically detect which variables you can change.

Another unique feature AKOOL offers is that you can actually change the face and voice of the videos for your campaigns. That means you can create content at scale just by using this cutting-edge generative AI tool.

Now, let’s say you already have a video created but want to change the face. Rather than having someone else re-film it, wasting time and money, you can use AKOOL’s Face Swap tool. 

With AKOOL’s Face Swap tool, you upload your video, then upload a front-facing photo of the new face you’d like to change your video to, and let AKOOL handle the rest.

After you’ve downloaded the video, you can upload that into the Personalized Video tool.

With just these two generative AI tools offered by AKOOL, you’re able to:

• Maximize ROI by using customer data to launch target campaigns and interactive CTAs. Ultimately, this leads to higher e-mail open rates and transaction rates.
• Increase productivity by automating and personalizing your e-mail campaigns.
• Use data-driven insights that will let you know which campaigns are performing the best by showing you the e-mail open, video playback, and video completion rates.

Now, that’s not all AKOOL has to offer. The company is constantly improving and creating new products that can improve workflows in nearly any industry. 

It’s no wonder why Adam Baskin—Director of Innovation at Toolofna— said, “AKOOL's generative AI has breathed new life into our clients' branding efforts. Akool's technology was 1000X better than anything else we tested in the market.”

2) Covideo

Covideo is a personalized video platform that helps enhance customer engagement through customized video messages. Users can personalize videos with individual names and company details, creating a more impactful communication experience. However, Covideo’s integration with popular CRM systems, while useful, can be a bit clunky and may require additional setup time. Additionally, while it provides detailed analytics, some users find its user interface less intuitive compared to other tools on the market. 

For businesses looking for a more seamless and feature-rich solution, AKOOL’s personalized video tool offers advanced customization and an easier user experience, making it a superior choice for comprehensive video marketing strategies.

3) Plainly Videos

Plainly automates the creation of personalized videos using data-driven templates, which is great for businesses needing to scale their video marketing efforts. While it offers flexibility and the ability to integrate with various data sources, it requires users to be familiar with Adobe After Effects for creating templates. This can be a significant barrier for those without technical expertise. 

4) Vidu

Vidu offers an intuitive platform for creating personalized video messages, enhancing customer communication and engagement. Users can add personal touches such as names and specific messages to each video, making interactions more meaningful and impactful. 

Vidu's seamless integration with CRM platforms ensures that data synchronization is smooth, allowing for efficient management of customer interactions. 

The mobile accessibility feature allows users to create and send personalized videos directly from their mobile devices, making it a convenient tool for busy professionals who need to engage with their audience on the go.

5) Bonjoro

Bonjoro is designed to help businesses send personalized video messages, significantly enhancing customer engagement. Its easy-to-use recording tools allow users to create and edit personalized videos effortlessly. 

Bonjoro integrates with CRM and email platforms, streamlining workflows and ensuring that customer data is effectively managed. The mobile app feature is particularly convenient for creating and sending videos on the go, making it perfect for busy professionals. 

Detailed analytics provided by Bonjoro help track engagement and performance metrics, enabling continuous improvement of video marketing strategies. 

6) Hippo Video

Hippo Video is designed to humanize business communication with personalized video messages, aiming to enhance customer engagement and drive conversions.

The platform offers various personalization options, allowing users to integrate recipient names, job titles, and other details directly into the video content.

Understanding Generative AI APIs for Content Creators

For content creators and marketers, incorporating generative AI into existing workflows requires an application programming interface (API). An API is simply a set of programming protocols that “set the rules” for how software systems communicate with each other. 

A generative AI API can integrate with your existing content creation tools. Once you’ve established a connection, you’ll be able to use AI to create immersive marketing experiences for your customers and audience. 

Think of it like this. An API is simply a connection to a software tool. So a generative AI API is just a way to “plug in” to AI tools with your current software to boost the speed, efficiency, and quality of your workflows. 

Generative AI APIs can streamline your content production processes from beginning to end. A traditional approach to planning, shooting, and editing a marketing video could take weeks or months. You’d need to hire and pay multiple people, and you wouldn’t know the quality of the end result until you’d already sunk good money and time into the project. 

That’s a non-starter. Generative AI enables you to whip up personalized, film-grade content at a fraction of the time and cost. But for many companies, integration problems have made it difficult to access high-quality generative AI capabilities. 

Generative AI and Workflow Integration Issues

Software integration is complex and can be error-prone at the best of times. But when you factor in a tremendously powerful technology like generative AI, things get even trickier. 

Because generative AI tools are resource-intensive, they present integration problems like: 

• Large upfront costs: Building a generative AI integration into your existing workflows can cost tens of thousands of dollars–or even more, depending on the scope of your needs. In addition to being expensive, it’s also time-consuming. 
• Communication lag: Generative AI APIs are often slow, clumsy, and hard to work with. This is due to communication lag between the two software systems as they pass data back and forth. Performance lag is a major inconvenience, and it can cause your projects to drag past deadlines. 
• Accuracy issues: Generative AI integrations often suffer from accuracy problems. For instance, if you were trying to create a video of a woman saying something, her lips might not be synced properly with the audio. Mistakes like that will have viewers scrolling away from your content in a split second. 

Luckily, there’s a better way forward. 

A Simple, Powerful Generative AI API for Content Creators 

AKOOL is a breakthrough generative AI platform for content creators and businesses. It enables marketers to sidestep all the integration headaches we just discussed, and take advantage of the latest AI tech to reach customers and build your brand. 

Our generative AI API gives you a simple and streamlined user interface to produce high-quality personalized marketing content. With AKOOL’s comprehensive marketing suite, you can: 

• Easily swap faces in your videos and content. 
• Generate avatars and marketing videos from text.
• Create stunning images with our cutting-edge text-to-image tools.
• Bring your photos to life and have them talk to viewers and customers. 

Many generative AI APIs take a generic approach to content output.

Cutting-Edge Features With Seamless Integration 

At AKOOL, we believe that access to generative AI should be simple and straightforward. Content creators and businesses shouldn’t have to deal with endless logistical problems just to take advantage of a promising new technology. 

Our API connects to all your favorite content creation tools, so you can plug in and get straight to work. 

You’ve probably spent dozens of hours getting your workflows just right and hammering together a personalized system that works best for you. Thanks to AKOOL’s seamless API integration, you won’t have to deviate from your creative routine to reap the rewards of generative AI. 

Generative AI Gives Content Creators a Competitive Edge 

What if you had access to a tool that could do the work of an entire team of content writers, videographers, translators, and artists? And what if that tool could get the work done in a fraction of the time, at a fraction of the cost? 

That’s what you stand to gain when you integrate generative AI into your workflows. Businesses and content creators who fail to take advantage of this new technology are losing market share to those who have made AI part of their marketing workflows.  

How can a generative AI API help your company increase marketing effectiveness and ROI?

Generative AI Tools for Enterprises 

Gen AI is revolutionizing seemingly every corner of the business world, and enterprise marketing is no exception. AI can save your marketing team hours on tedious manual work each month, allowing them to focus on your company's long-term strategic trajectory. 

Let’s look at some of the ways Gen AI can streamline enterprise marketing and solve some of the problems we’ve just discussed. 

Gen AI Makes Audience Segmentation Much Easier 

Most businesses pursue audience segmentation to some degree, especially if you offer multiple products or operate in numerous verticals. 

Gen AI tools make it easy to quickly produce different pieces of marketing content aimed at your various audiences. On top of that, some AI marketing solutions can even offer automated segmentation suggestions that your marketing team might not even think of. 

That dramatically boosts the odds of long-term customer engagement. 

AI Tools Become More Skilled as You Use Them 

One of the constant challenges that marketing teams face is the need to improve on their last idea. Business has become hyper-competitive in practically every sector, and customers won’t engage with content unless it’s top-tier. 

Human marketing teams often struggle to come up with their next great idea. Gen AI marketing tools can help offset that, and inject extra creativity into your marketing department when it’s needed. 

That’s because AI marketing tools become more skilled at representing your brand the more they work with your data. It’s a cycle of continuous improvement, and it can help bridge the gap when your marketing team is having a rough day. 

Gen AI Allows You to 'Overproduce' and Use Only the Best Results 

Marketing teams need to quickly and consistently produce large amounts of content. This can be a real struggle and even lead to burnout among team members. 

What sounds better to you? 

1. Have your team frantically work to produce a single video for your upcoming marketing campaign and hope it performs well. 

2. Have your marketing team use Gen AI to create 5 high-grade videos for your campaign and select the best one based on strategic criteria.

If you’re thinking that option two is the best choice, you’re right on the money. By streamlining content creation with Gen AI, you can rapidly produce large amounts of film-grade marketing content. 

This allows you to take a step back, view each video through a more strategic lens, and select the one that’s most likely to boost engagement among your target audience. 

Marketing Automation Simplifies International Campaigns 

International marketing is one of the hardest aspects of modern business. It’s also one of the trickiest subsets of marketing when it comes to customer engagement.

The reasons for this include: 

• Language barriers: Language differences make effective international marketing quite challenging. From-scratch content production usually involves hiring a different actor for each language you’re shooting in. And if your translation results are anything less than perfect, you can bet that your native-speaking target audience won’t engage with your content. 

• Cultural differences: Subtle differences between cultures and common idioms can pose challenges to effective communication and marketing. If you’re not careful, you could get the wrong idea across to your viewers. 

• Quality shortfalls: The other problem with international marketing videos is the common issue of poor quality. Even if you get creative and use automated software to speed up translation and lip-syncing, your mileage may vary depending on the tools you choose. 

Gen AI tools make it incredibly easy to localize your marketing videos and engage with new target audiences all around the world. 

Until now, it’s been extremely difficult for businesses to integrate Gen AI into their existing content creation workflows. However, AKOOL’s new Gen AI API is making professional marketing automation more accessible than ever.

AKOOL’S Gen AI API can Boost Marketing Engagement

AKOOL’s API can plug right into your team’s current marketing processes, allowing them to get right back to work producing high-engagement content. 

These days, marketing competition is fierce. It’s not enough to think of customer engagement in a vacuum. You’re not just trying to engage viewers–you’re trying to steal their attention from hundreds of thousands of other companies who are desperately competing for it.

Let’s examine how AKOOL’s Gen AI API can help you stand out from the crowd and consistently boost audience engagement. 

• Studio quality face swap: AKOOL’s industry-leading face swap app can help you create quality advertising campaigns in a fraction of the time. Audiences demand novelty in marketing content, and they’ll scroll right past anything that seems stale or dull. Face swapping is a fast and simple way to get eye-catching marketing results. 

• Stunning Gen AI images: Over 8,000 companies are using AKOOL’s Gen AI text-to-image generator to create stunning marketing campaigns. Why spend thousands on a graphic designer when lush, professional images are just a few keystrokes away? With AKOOL’s API, your team can generate breathtaking images even if no one has design experience. 

• Personalized avatar design: Using realistic avatars in your ad campaigns and social media content is a great way to give viewers the immersive experiences they crave. Remember, an immersed viewer is an engaged viewer–audience immersion is the marketing gold standard. Avatar creation is a great approach for training tutorials, educational videos, and much more. 

• Talking photos: When it comes to marketing engagement, audiences demand novelty. Viewers are inundated with ads and marketing content from companies every single day, and only novelty–paired with genuine value, of course–will grab their attention. AKOOL’S API lets you easily bring your photos to life, transforming them into interactive media to captivate any viewer. 

Thanks to AKOOL’S Gen AI API, it’s never been easier to create lasting brand engagement through world-class marketing. 

Are You Sprinting Forward or Falling Behind? 

There’s no way around it, business success demands innovation. And marketing is no exception. In a 2023 study that asked U.S. marketers about their workflows, only 17% weren’t using Gen AI tools to improve their efficiency and creativity. 

The future of enterprise marketing is here, and if you’re not sprinting forward, you’re falling behind. AKOOL’s Gen AI API can streamline marketing workflows, take quality control to new heights, and generate lasting customer engagement. 

Final Thoughts: AKOOL is the #1 Generative AI Tool for Demand Generation on the Market

While there are several generative AI tools for personalized video available on the market, AKOOL’s Generative AI platform stands out as the best option for demand generation. This platform is perfect for marketers and sales teams looking to create engaging, personalized content that captures attention and drives conversions.

AKOOL’s Personalized Video tool, with its advanced customization features, face and voice swapping capabilities, and seamless integration with existing marketing workflows, offers unparalleled ease of use and flexibility. 

Unlike other tools, AKOOL provides a comprehensive suite that ensures you can create highly personalized, professional-grade videos quickly and efficiently.

Businesses from small startups to major Fortune 500 companies such as Microsoft, Apple, Coca Cola, and Amazon, rely on AKOOL not only for its superior technology but also for its commitment to data privacy and ethical use of AI. 

Ready to transform your demand generation strategy with the leading generative AI tool on the market? You can get started here and explore AKOOL’s suite of tools and see how they can boost demand for your products and services.